Using the power of data to help farmers
Focused on your success
Genics is focused on the commercial success of your business delivering increased profitability and growth. Such is our commitment, it’s no surprise we scored 100% in our customer satisfaction survey spanning 30 countries. In a recent example, Shrimp MultiPath™ increased the growth of animals at a commercial farm across their 1 ha ponds stocked at 70/m2, by over 10%.
Accredited Experts
Genics are leaders in smart pathogen detection, with ISO17025 Accredited laboratories staffed by research experts you can trust. With our custom scientific solutions, you reduce risk of animal disease, improve biosecurity, and boost your farm’s economic performance.
Our Vision
To create global food security by energizing farmers and food producers with the power of data. Leading to a world with abundant, healthy and sustainable food.
Client Testimonials
What our clients are saying…
“Continual improvement in company procedures, protocols and operations is one of VietUc’s foundations of success. We turned to Genics when it came to reviewing and raising the standards of our Biosecurity across the VietUc grow out Business. It was one of the best decisions ever made. I highly recommend the Biosecurity services of Team Genics.”
“Our team at Kona Bay Indonesia are very impressed with Genics approach to data-driven decision making helping our facilities produce healthy, robust locally grown Indonesian Kona Bay broodstock that are SPF. Their helpful team give us confidence through designing statistically significant health sample programs and providing training in sampling for pathogen testing. Shipping is always fast, and the paperwork simple. Thank you Genics”.
“Results from Genics Shrimp MultiPath provided us with trusted information about our animal’s health allowing us to make important data-driven management decisions. Ultimately, the data provides us with a competitive advantage and when combined with very good value for money and excellent customer service we’ll happily call on Genics for further insights into our animal health”.
“Genics are an expert team providing complete Shrimp Health solutions to our industry that add genuine value customised to each business. Their proprietary Shrimp MultiPath platform provides unrivalled quality controlled data for multiple pathogen detection – something that is not available anywhere else in the world. I would happily recommend Genics to anyone requiring Shrimp Health Solutions”.
“With the aim of increasing shrimp production on our farms in Indonesia and better understanding the health of our shrimp, I turned to Genics for testing using Shrimp MultiPath. After a simple tissue sampling process, our samples were sent to Australia with test results ready within 48 hours of receiving the samples in the lab. The results helped our team understand how we can further improve animal health leading to stronger and disease resistant shrimp in future harvests. Also, a bonus, is the data showing that we can improve water quality management on our farms leading to healthier shrimp”.
“As a repeat customer, I am constantly impressed how Genics data allows me to make crucial data-driven decisions leading to improved farm performance. We have used Shrimp MultiPath a number of times as a mechanism to better understand the overall health of our shrimp. This in turn helps our farm reduce risk of disease, lower costs and increase productivity”
“I wanted to let you know of how happy we are with Genics Shrimp MultiPath. The results have definitely given us solid peace of mind and confidence in our business. I wish more of Indonesian farmers are able to enjoy the benefits of Genics technology in the future“.
“For me, Genics’ Shrimp MultiPath technology is unsurpassed in its ability to detect pathogens early, mitigate disease and provide certainty about our animal’s health. This means that despite the global pandemic, we’re on a fast-track to improved viability and growth. Additionally, Genics customer service has provided us with animal data quickly, allowing us to make informed management decisions with confidence”.
“Genics with their ShrimpID solutions suite provided us with a practical mate allocation plan that maximised genetic diversity of our progeny. We have seen a massive improvement in nauplii production already! Incredible results, powerful data. We look forward to working with Genics to continually improve on our breeding program and high-quality post-larvae offerings to Ecuadorian Shrimp Producers”.
“Genics new Shrimp MultiPath Xtra heralds a new era in pathogen detection, specifically around the detection of Decapod iridescent virus 1, DIV-1. As a vet, I can recommend Shrimp MultiPath Xtra to farmers wanting peace of mind and security when it comes to detecting pathogens on their farm”.
“In terms of PCR for the diagnosis of shrimp diseases, I think Dr. Melony Sellars (CEO Genics) is the highest authority in the world, I don’t know anyone who gives me as much confidence in this topic as she does”.
“Genics is a one-stop shop for diagnostics. They are collaborative, flexible and reliable diagnostic partners. I enjoy working with the Genics team!” ,
“I am very satisfied with Genics services and results: Availability, professionalism, quality of the work done, easy reading of the result report, trust in the produced results!”
“The Penaeus monodon ShrimpID panels now available at Genics have been fundamental to the success of our company’s selective breeding programs since 2010. They have enabled us to maximise our genetic diversity year after year, and facilitate smart breeding choices that have delivered selected lines with trebled production performance in ponds compared side by side with unselected lines.”
“Using ShrimpID and Shrimp MultiPath combined (called Enduro) Genics were able to help our farm in Ecuador determine the pedigree of our stock thus ensuring genetic diversity in our breeding program while also giving us important data on the health of our animals. This means we can better plan for the future knowing exactly what we need to put in place to ensure positive farm performance”.
“Really quick turnaround time. Impressive.”
Our Global Reach
We have customers in 44 countries and we’re still growing
Genics Offices and Labs
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Genics Head Office – Brisbane Australia
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Genics Certified Labs – Brisbane & Melbourne Australia
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Colombia
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Mexico
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Brazil
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El Salvador
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USA California
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Canada
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UAE
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Turkey
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Austria
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India
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Bangladesh
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China
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Thailand
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Vietnam
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South Korea
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Malaysia
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Indonesia
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New Caledonia
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Tahiti
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Kenya
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Australia
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Ecuador
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Peru
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USA Hawaii
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USA Miami
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France
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Greece
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Venezuela
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Guatemala
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Honduras
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Germany
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Mozambique
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Singapore
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Madagascar
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Sri Lanka
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Japan
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Kuwait
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Israel
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Malta
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Panama
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Norway
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Seychelles
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Nigeria
Meet the Genics Team
We’re passionate about helping farmers achieve wonderful results.
Dr. Melony Sellars
CEO & Managing Director
Dr. Melony Sellars has 20 years of experience in Aquaculture, with an in-depth background in shrimp aquaculture. She has extensive expertise in the application of novel biotech solutions for industry, genetics and breeding programs
Dirk Krueger
Chief Commercial Officer, Director
Dirk Krueger is a Business Development & Commercial Executive with over 25 years experience in senior strategic leadership roles working for global technology & IT companies throughout the Asia-Pacific and European regions.
Stratos Karousos
Chief Strategy Officer
Mr Stratos Karousos (Strat) is a C-suite executive with over 25 years’ experience across global markets and various industries including technology, health and agriculture. He has deep expertise in commercial, legal and operational matters including growth, strategy, M&A and fundraising in the Asia Pacific region and US.
Dr. Ralf Moser
R&D Director
Dr. Ralf Moser has over 20 years of global leadership experience in Biotechnology. His wide-ranging expertise extends to all major genomics applications to identify and detect genetic variations in human, animals, bacteria and viruses.
Dr. Joanna Gerszon
Senior R&D Scientist
Dr. Joanna Gerszon received her PhD at the University of Lodz, Poland. She is a molecular biologist with broad expertise in biophysics, cell biology and molecular biotechnology, both academic and industrial with special emphasis on bioanalysis and assay development.
Dr. Berit Genz
Senior R&D Scientist
Dr. Berit Genz holds a PhD in cell biology from the University of Rostock, Germany. She has profound knowledge in molecular biology, histology and genetics in both humans and animals.
Michael Speirs
Head of Digital Solutions
Mr Michael Speirs is an accomplished IT developer with over a decade of experience in senior IT and Digital Solution Management roles. He specialises in consultancy, design, and development of online digital platforms and services.
Louise Franz
Commercial Operations Manager & Senior Scientist
Ms Louise Franz has substantial experience in laboratory quality control and accreditation in human and animal health diagnostics laboratories. She is an experienced biotechnologist and assay design expert.
Emmanuel Marshall
Senior Marketing & Communications Manager
Emmanuel Marshall has more than a decade of experience in marketing, media, and public relations. Emmanuel specializes in technology marketing, devising communication strategies that disambiguate sophisticated products and put their solution characteristics in the spotlight.
Brian Murphy
Global Client Success Manager
Mr Brian Murphy is a highly qualified senior aquaculture manager with over 30 years of in-depth Shrimp production experience. He has extensive knowledge in building & operating hatcheries, breeding programs & high-density RAS production systems.
Dr. Reiny Tumbol
Client Success Manager - Indonesia
Dr. Reiny Tumbol has over 30 years of experience in Aquaculture. Now living in North Sulawesi Province, Indonesia, Dr. Reiny studied and trained in top tier Australian Universities where she gained extensive knowledge and experience in both aquaculture and fisheries. She is passionate about helping Shrimp farmers improve health management of their stocks and understand the importance of biosecurity practices in mitigation of pathogen risk.
Michelle Vintimilla
Client Success Manager - Latin America
Ms Michelle Vintimilla has a master’s degree in Aquaculture with a major in Health Management from Ghent University, Belgium. She has over five years of experience in shrimp grow-out production (Extensive, intensive, and RAS systems) and experience in breeding programs with a focus on health management.
Adrian Benard
Computer Vision Engineer
Mr Adrian Benard is a computer vision and machine learning engineer. He holds a Masters in Artificial Intelligence and Computer Vision from the University of Toulouse, France. He specialises in data-driven deep learning, pattern recognition, signal processing and software development.
Hector Moya
Multimedia Developer
Mr. Hector Moya is an experienced multimedia professional with an extensive background in digital design and marketing content creation. He specialises in graphic design, social media management, user experience design and web application design and development.
Laura Neuhoefer
Digital Marketing Specialist
Laura Neuhoefer has extensive experience in Digital Marketing, working for global technology, social media, and IT companies. She specializes in supporting brands in successfully positioning themselves in the digital world and establishing them sustainably.
Ms Sandra Azocar
Business Services Officer
Ms Sandra Azocar, a qualified Veterinarian from Chile with a Masters in Animal Science from University of Queensland, Australia. She is highly knowledgeable and passionate about biosecurity, and additionally has extensive experience in private clinic practice and wildlife conservation.
Dr Ben Diggles
Biosecurity Advisor
Dr Diggles has over 30 years of experience in Aquatic Animal Health and Biosecurity. He has extensive practical knowledge in pathogen risk analysis, and the assessment and implementation of biosecurity frameworks at local enterprise, jurisdictional and international scales.
Duy Phạm (Ryan)
Aquaculture Consultant – Vietnam
Mr. Ryan holds a Bachelor of Science in Aquaculture at Can Tho University, South Vietnam. He is experienced working with global companies supporting shrimp farmers to optimize their production through better practices. This includes implementation of international certification programs and cutting-edge technologies that power digital transformation and sustainable development goals.
Meet the Board of Directors
Roger Sayers
Non Executive Director and Chairman
Mr. Roger Sayers has extensive experience as the Chairman of listed and unlisted companies in a number of industry sectors including science, education, software and manufacturing.
With a background in Research and Development, Roger has held senior executive positions in the United Kingdom, Singapore, United States, New Zealand and Australia. His background has provided him with a creative mix of applied science and corporate management.
Much of his career has been focused on the development of entrepreneurship and building businesses. Including listing of companies on the Australian Stock Exchange.
Dr. Melony Sellars
CEO & Managing Director
Dr. Melony Sellars has 20 years of experience in Aquaculture, with an in-depth background in shrimp aquaculture. She has extensive expertise in the application of novel biotech solutions for industry, genetics and breeding programs
Dirk Krueger
Chief Commercial Officer, Director
Dirk Krueger is a Business Development & Commercial Executive with over 25 years experience in senior strategic leadership roles working for global technology & IT companies throughout the Asia-Pacific and European regions.
Our expert advisors
These industry leaders support the Genics team as our advisory board.
Dr Nigel Preston is a global authority on aquaculture with extensive research experience in the industry, with international governments and policy makers. He has previously served as Director General of World Fish and has also held various director roles of aquaculture and food futures programs at CSIRO.
Mr Hugo LeMessurier is a business strategist and biotechnology executive with 20 years of human and animal diagnostic and therapeutic experience. Hugo specialises in commercialisation of new technologies across a range of early stage healthcare, food, defence, advisory and chemical businesses.
Take a deeper dive.
Genics’ growing histopathology diagnostics, undertaken by accredited Veterinary Pathologists, are delivering advanced holistic disease investigation services for our global shrimp clients. Run as a stand-alone service or in parallel with Shrimp MultiPath highly sensitive quantitative PCR testing, we are here to build an early warning system for your business. Early pathogen detection mitigates disease risk and boosts production value.
Like to know more? Complete our enquiry form here.